Situation

FDJ United (formerly Kindred Group) is one of Europe's leading online gaming companies. The company has been monitoring and influencing gambling policy in Finland for several years, with the long-term goal of moving to an online gambling licensing system. Gambling is a highly regulated and closely monitored industry, which has made it important for the company to monitor, understand and influence the social debate on the subject.

Solution

Blic has been an advisor to Kindred Group (now FDJ United) in Finland for more than eight years, providing the company with analysis of the social debate and in particular the money laundering system and the preparation of related legislation. In addition, Blic has supported the company in the formulation and implementation of its advocacy strategy in Finland. As a result of its lobbying work, Kindred Group (now FDJ United) has contributed to the change in Finnish gambling policy and to the debate on fair competition in the gambling market.

Added value

As a result of a long-term and strategic partnership, Kindred Group (now FDJ United) is well prepared for the opening of the market and the pursuit of a licence to operate in Finland. In addition, the company has developed a deep understanding of Finland as an operating environment and an extensive network of stakeholders.