Kindred Group

Situation

Kindred Group is one of Europe's leading online gaming companies with over 39 million customers. For several years, Kindred Group has been monitoring and influencing Finland's gambling policy, with the long-term goal of transitioning to a licensed online gambling system. Gambling is a heavily regulated and closely monitored industry, making it important for Kindred Group to follow and understand the societal discourse surrounding the topic and to influence it.

Solution

For over seven years, Blic has served as an advisor to Kindred Group in Finland, providing the company with analysis of societal discourse, particularly regarding the gambling system and related legislative preparations. Additionally, Blic has supported Kindred Group in forming and implementing its public affairs strategy in Finland. As a result of these efforts, Kindred Group has contributed to influencing changes in Finland's gambling policy and promoting discussions on fair competition in the gambling market.

Added value

Through long-term and strategic collaboration, Kindred Group is well-prepared for the market opening and its pursuit of a license to operate in Finland. Furthermore, the company has gained a profound understanding of Finland as an operating environment and has established a comprehensive network of collaboration with various stakeholders.